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Fred's interest in wine sprung to life while pursuing a communications degree in San Francisco. A traditional university classroom and textbook wine education quickly lead to wine country opportunities.
Choosing not to brag about degrees and credentials, he quickly gives credit to those wine makers and vineyard managers who have given him a more "hands on education."
Fred's extensive knowledge and appreciation for wine also comes from a long association with the Oregon wine industry where he is respected for being largely "self taught."
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Professional Experience Includes:
Wine Educator
Guest Speaker
Wine Tasting Event Host
Tasting Room Staff Management and Training
Educational Tour Guide To Oregon and Washington Wine Country
Barrel Tasting Tours and Futures Presentations
PR Communication For Press And Publication
Winery Special Events Planner & Host
Restaurant Staff Training
Marketing Consultant
and more....
References and Recomended Reading
"The Taste of Wine"
The Art and Science of Wine Appreciation
by Emile Peynaud
"The Great Book of Wine"
by Edita Lausanne
"Wines: Their Sensory Evaluation"
by Maynard Amerine & Edward Roessler
"The Accidental Connoisseur:
An Irreverant Journey Through the Wine World"
by Lawrence Osborne
"The World Atlas of Wine"
by Hugh Johnson and Jancis Robinson
"Making Sense of Wine"
by Matt Kramer
and more...
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"It's just food in a bottle, learning about it should be fun"
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